There are many methods that can be implemented by an email marketing team to improve the success of an email campaign. For instance, unsubscribe rates can drastically decrease when connecting with the audience through a social media channel prior to the email campaign.
It’s one of the many techniques that our own email marketing team will employ to ensure you achieve a success email marketing campaign. We know exactly what is required to fulfill the goals of your campaign, including:
- Comprehensive and effective planning strategies
- Segmentation strategies and management
- Responsive templates
- Quality copywriting and coding
- Various conversion tactics that will result in increased click-though and open rates
Given the complex nature of these marketing techniques, it’s understandable why a business would prefer to outsource these responsibilities to email marketing experts.
Email Marketing and ROI
There is no question that investing in an email marketing strategy can lead to a successful return on investment. Here are some figures to help reinforce this claim:
- 40% of business-to-business (B2B) marketers claim that the leads attained through email marketing are high quality
- The average return from every $1 invested in email marketing is $44.25
- 44% of email marketing recipients made a minimum of one purchase last year as a result of a promotional email
- 66% of online consumers have made a purchase because of an email marketing message
- Some research estimates put the potential ROI of email marketing as high as 4,300%
Therefore, it’s easy to see why a company or infidel can benefit from investing in a high-quality email marketing campaign to achieve ROI.
The Increased Importance of Mobile Email Optimization
Smartphone devices are helping to change the face of email marketing, although not every business has released this potential.
Think about it – most people use a smartphone device, and will usually have it with them at all times, be it work, home or when out socializing.
Therefore, it should come as little surprise to hear that around 64% if decision makers are now using their mobile devices to read emails!
As if that wasn’t enough evidence of the important of mobile email optimization, a staggering 48% of all emails are now read on a mobile device!
So, it’s clear that those who aren’t optimizing email campaigns for mobile devices are lagging behind their competitors, because you can be sure that there will others making the most of this trend. Despite the clear benefits to an email campaign, around 39% of marketers do not employ a strategy targeting mobile emails. As a result, those that incorporate effective mobile email plans into their marketing strategy can stand out above those that aren’t, helping to achieve further success in their campaign.
To help drive home the importance of mobile email optimization consider this fact – 69% of all mobile users will delete an email that hasn’t been optimized for their device.
How Deliverability Comes into Play
Only around 5% of emails will be labelled as spam, with an estimated 82% managing successful inbox placement. This does appear to be a rather solid figure, but there is also other filters and aspects of email communication that can adversely affect a campaign, resulting in lower placements for many marketers that are ignorant to this process.
For instance, previously it was the content of an email that was used to identify whether or not should be considered spam, but now it plays less of an important role. Now one of the most notable trends of email marketing is that importance of the reputation.
Because of this trend, marketers are now more than ever focusing on their reputation, most typically through meticulous planning and constant monitoring of results. Essentially, marketers really need to pay attention to how well their emails are being delivered to consumers.
It’s now important to know what elements can affect the classification of an email, such as spam traps, blacklists, bounce handling and algorithmic filters.
Our dedicated marketing team are all experts in these various aspects of email marketing, which will allow us to ensure that your email successfully delivered and make it past any potential hurdles.