Search Engine Optimization (SEO) can be viewed as the process of getting natural traffic by playing according to the rules of the search engines.
Online content can take an infinite number of forms, and that creates obstacles in the way of creating hierarchies and giving users an optimal choice. That is why most search engines are based on algorithms. They break down complex websites to simpler elements like keywords.
Although held secret to prevent abuse, the operations that return the search results in a particular order can be sensed. Thus, Search Engine Optimization can be seen as a form of forensics’ work – trying to figure out what works or not. All the major search engines like Google, Yahoo, or Bing rely on internal mechanisms that are able to process the requests of the users and output the most relevant results.
Investing time and resources into SEO is an essential factor that leads to online visibility and success.